Birks, one of Canada’s premier wedding and fine jewellery brands, has officially become a member of the Responsible Jewellery Council (RJC). RJC is the world’s leading sustainability standard setting organisation for the jewellery and watch industry. The RJC’s Code of Practices is the only independently verified sustainability standard for the global jewellery and watch industry covering the entire supply chain, from mine to retail.
Jean-Christophe Bédos, President and CEO, Birks Group, said, “Birks maintains consistently high standards in our global sourcing programs and in everything we do to ensure world class high-quality and ethical products. As a leader in the Canadian jewellery industry, it is of paramount importance to us to be a part of the Responsible Jewellery Council.”
Inspired by the beauty of Canada’s natural landscapes, Birks is committed to preserving the land for future generations and is consistently raising awareness of the importance of protecting the environment through initiatives such as Birks for Bees dedicated to raising awareness and funds for nature conservancy.
John Hall, Interim Executive Director, RJC, added, “This partnership is a milestone in RJC’s relationship with Canada and we hope that by Birks becoming a member, it will inspire other companies both within Canada and throughout the world to make real positive change within their own business strategies.”