Hong Kong-based jewellery retail major Chow Tai Fook Jewellery Group Ltd. announced the newly established Chow Tai Fook North America (CTFNA) business hub in Boston, Massachusetts. CTFNA is positioned to be a leading, single source wholesaler by delivering products, services and know-how especially on technological innovations that help drive profitability and strengthen jewellery retail businesses in the North American market.
CTFNA is currently home to diamond jewellery brands, Hearts On Fire and Mémoire. It will offer customised, speciality collections in the diamond and fine jewellery segments, as well as private label offerings, to address the evolving needs of jewellery consumers. As a key step in this integration, Caryl Capeci will be transitioning to the role of chief executive officer, CTFNA and will lead its commercial operations.
“As we celebrate our 90th anniversary, we look forward to making further contribution to the jewellery industry. Our know-how and scale, combined with the deep local knowledge and experience of the North American team allows us to deliver deep value to the retail jewellers in North America, setting us apart from the other wholesale partners,” said Kent Wong, managing director of Chow Tai Fook Jewellery Group.
“It’s an exciting time to be part of the global growth of the Group and establish the North American business hub in our hometown of Boston. Our mission is to strengthen and drive profitability for the North American jewellery retailers. Our ability to leverage the Group’s technology and retail innovation empowers us to partner with retail jewellers in new ways to support their businesses today and position them for greater success tomorrow,” said Caryl Capeci, CEO, Chow Tai Fook North America.