Platinum Guild International (PGI) India’s Men of Platinum campaign has joined hands with ace cricketer KL Rahul to launch a new collection of exquisitely crafted platinum jewellery for men. The wide range of intricately designed pieces includes platinum chains, rings and wrist wear. Cast with clean, bold lines, its design language includes distinctive emblems, crests in solid forms and aerodynamic elements.
KL Rahul said, “For me platinum fit right in with my sense of style. It is rare, understated, classy, minimalistic and makes a statement with quiet confidence. And Men of Platinum the brand truly embodies the values that make for rare character, it is what success today looks like, what sets men apart both on the pitch and off it.”
Sujala Martis, Director – Consumer Marketing, PGI India, stated, “The Men of Platinum brand is created for men who embody the exemplary values that platinum stands (for) even in the choices they make. Sports like cricket bring alive the need to uphold values at every potential turn creating that perfect synergy between the brand and the world of cricket. KL Rahul was a natural choice given his popularity and sense of style; the association will help further our stance as we join hands with him.”