The distinguished American luxury jewellery brand David Yurman proudly unveils its latest global brand ambassador, the esteemed actor and director Michael B. Jordan. Jordan will grace as the representative of the brand’s inaugural Men’s High Jewelry collection, named The Vault, and the forthcoming 2024 campaign.
“Curiosity and innovation have stood at the core of David Yurman from the very beginning, and there’s no better time to forge a new path in men’s jewellery than now,” said President and Chief Creative Officer Evan Yurman. “Michael is a multitalented artist who exhibits a mastery and elegance in every project that he takes on – there’s no one better suited to communicate the magnitude of this collection than him.”
Directed and photographed by renowned American photographer Tyler Mitchell and styled by Jason Bolden in Los Angeles, the series of images and short film tell the story of architectural design through creativity. “The theme of this campaign is where all artists thrive to be: being your own person,” said Jordan. “We all bring something different to the table; it’s what makes us unique. Working with David Yurman has given me the chance to work with artists to create something universal, classic and reimagined.”
Marrying 20 years of design innovation, engineering experience, and storytelling, David Yurman’s The Vault collection marks a significant milestone and new category for the brand and the industry, reinforcing the brand’s positioning as the leader in men’s jewellery.
For Yurman, the creation of Men’s High Jewellery is a natural progression of his continuous passion for the highest form of his craft and collecting the most exquisite gems and antiquities to realise these pieces.
Inspired by architecture, mythology, and nature, the 30-piece collection consists of bold necklaces, bracelets, rings, and cufflinks. Utilising the highest form of jewellery making and artistry – as well as techniques borrowed from the world of high watch-making – The Vault designs are patterned with bespoke cuts and illusion settings using hand-selected gemstones chosen for their rarity and exceptional quality. Oval links hand-set with pavé diamonds create a sparkling landscape with seamless movement and effortless feel. Each jewellery piece is carefully crafted by master artisans and transformed by exceptional custom diamond cutting and setting to create bold stone treatments with a low profile.
“Your designs are only as good as the crafts people who are able to realise your creations,” says Yurman. Employing custom gem cutters, master setters, state-of-the-art technology, hand engravers, engineers, and alchemists, he has spent the last decade developing relationships and techniques to apply to his latest collection. The Vault collection will be available exclusively by appointment in select David Yurman stores.