Dubai Gold & Jewellery Group (DGJG) formally confirmed a strategic collaboration with International Gemological Institute (IGI), as the knowledge partner. The Memorandum of Understanding underlines scope for numerous ongoing collaborations and joint campaigns between the two partners for the upcoming two years. The new agreement will further emphasis the strong commitment of both in elevating consideration and facilitating Dubai as the jewelry destination of the world.
At the outset IGI will provide interactive seminars across a diverse range of topics for industry professionals and all DGJG members. Led by IGI Dubai instructors, training sessions on topics such as product and visual merchandising, jewellery design, the allure of ruby, emerald and sapphire, differences between natural, synthetics and simulants, and more will be available both online and in-person.
Commenting on the importance of this partnership Shaunak Shastree, Managing Director, IGI Middle East, said: “This progress in our association with DGJG is a testament to our joint ability to truly elevate our combined value proposition within the industry, enabling solutions that maintains high standards for Dubai jewellery sector and ultimately improves the experience for jewellery shoppers in Dubai.”
As part of the collaboration, all marketing campaigns of DGJG will see IGI as part of the key partners.
Commenting on signing of the agreement, H.E. Laila Suhail, Board Member & Chairperson – Marketing – DGJG and CEO, Strategic Alliance and Partnerships Sector DCTCM and Entities, commented, “DGJG is pleased to partner with IGI as we believe the shared vision of both organisations will add tremendous value to our trade members and consumers.”