For over four decades, Bengaluru-based Vijay Gems & Jewellery has built a reputation for transforming complex jewellery engineering into effortlessly wearable masterpieces. Blending traditional South Indian craftsmanship with contemporary global aesthetics, the natural diamond jewellery manufacturer creates flexible, lightweight designs featuring exceptional finishes, special diamond cuts and vibrant coloured gemstones. Driven by innovation, the company continues to redefine fine jewellery by balancing technical excellence with everyday comfort, durability and timeless appeal. Deepak V. Jain, Director, Vijay Gems & Jewellery, elaborates.
Since when has Vijay Gems & Jewellery been exhibiting at IIJS shows, and how has the platform evolved for your business over the years?
We have been exhibiting at IIJS since 2017, and the show has played a significant role in our growth journey. Over the years, apart from becoming a stage where we showcase our latest innovations, craftsmanship, and design capabilities to a wider national and international audience, IIJS has allowed us to evolve a valuable networking and business-generation platform.
How has IIJS Premiere contributed to expanding your domestic and export business? Which are your key markets currently?
IIJS Bharat Premiere has become much more than a trade exhibition. It is a social business event that allows us to reconnect with existing clients, build new relationships, and engage in meaningful conversations about evolving market trends and opportunities. Many of our long-term business relationships have been nurtured through interactions at IIJS.
Our primary domestic market is the South Indian region, including a strong presence across the country through our expertise in both traditional and contemporary jewellery.
Internationally, the Middle East remains one of our key export markets, driven by a shared appreciation for high-quality craftsmanship, gemstones, and distinctive jewellery design.
What are the product highlights that visitors can look forward to at IIJS Premiere this year?
Visitors can look forward to checking an exciting range of innovative lightweight jewellery that combines exceptional aesthetics with advanced engineering. This year, our focus is on creating pieces that deliver a luxurious look and feel while optimising weight, comfort, and wearability.
Among the highlights are collections featuring innovative setting techniques such as bubble settings, along with step-cut diamonds, solitaires, yellow diamonds, fancy-shaped diamonds and other contemporary design elements that maximise visual impact without adding unnecessary weight.
Our most complex creations move almost like fabric on the body yet retain the structural integrity that fine jewellery demands. It is a level of engineering that many manufacturers consider too challenging, and one that has positioned us as a trusted development partner rather than simply a vendor.
These creations reflect our commitment to continually pushing the boundaries of jewellery manufacturing while maintaining superior craftsmanship. This fusion of craftsmanship and innovation continues to be a defining characteristic of Vijay Gems & Jewellery.
With gold prices remaining volatile and consumer preferences becoming more value-conscious, have you introduced any design or manufacturing innovations that optimise gold usage without compromising on aesthetics, comfort or durability?
Through meticulous engineering, innovative product construction, and refined manufacturing processes, we have successfully developed jewellery that uses up to 30% less gold, while maintaining the strength, structural integrity, and visual appeal of the original design.
This commitment to innovation allows us to create lighter, more affordable jewellery that retains the luxurious look, comfort, and longevity expected from fine jewellery, making our collections increasingly relevant in today’s value-conscious market.
Vijay Gems & Jewellery is known for creating highly intricate yet wearable jewellery. How do you balance technical innovation with commercial appeal to meet the evolving requirements of both Indian retailers and international buyers?
Rather than reinventing jewellery entirely, we focus on reinterpreting classic designs and traditional manufacturing techniques in fresh and contemporary ways. By incorporating precious gemstones, innovative settings, and refined design elements, we create jewellery that feels new and distinctive while retaining the familiarity and appeal that consumers value.
This balance allows us to cater to the evolving preferences of both Indian retailers and international buyers, offering collections that are commercially relevant, aesthetically appealing, and easy to adopt across diverse markets.
From your extensive inventory portfolio, which product categories or design directions are seeing the strongest demand in the domestic and export markets today?
Across both domestic and export markets, we are witnessing particularly strong demand for coloured gemstone jewellery. Clients today are increasingly looking for pieces that offer individuality, vibrant aesthetics, and a distinctive design identity, making coloured gemstones an attractive choice across various jewellery categories.
While traditional South Indian jewellery continues to hold its significance in the domestic market, we have successfully reimagined these classic designs by incorporating gemstones such as tourmalines, giving them a fresh appeal that has been accepted by the markets we cater to. The trend reflects a broader shift towards jewellery that tells a unique story through colour, rarity, and design, and it continues to be one of the key drivers shaping our product development and collection strategy.
What are your expectations from IIJS Premiere 2026?
We are optimistic about IIJS Premiere 2026 as we are exhibiting at the Select Club, JWCC and we expect to connect with several new retailers while strengthening our relationships with existing partners, making it a highly successful show for both exhibitors and buyers.
The event continues to be one of the most important platforms for connecting with industry partners, showcasing innovation, and exploring new business opportunities.
Our expectation is to engage with a diverse mix of domestic and international buyers, strengthen existing relationships, and build new partnerships that contribute to long-term growth.