IIJS Virtual Offers Maximum Market Exposure

Shailesh Rathod, COO, KP Sanghvi, emphasises that the need to go digital is the only way forward in a changed world.

Tell us what prompted KP Sanghvi to participate in this 2nd edition of IIJS Virtual?

In this new, unprecedented age, going digital is the only way forward; and bearing this in mind, we felt it was prudent to participate in IIJS Virtual.

Are you looking forward to any changes/enhancements at the 2nd edition?

Through social media involvement, this platform can offer maximum market exposure.

What jewellery is currently in demand in the domestic and international markets? Which markets do you cater to (both in India and overseas)?

With the use of the latest technology, manufacturers are able to bring in innovative concepts in lightweight jewellery, which is the new trend. We cater to all domestic markets across the nation and globally, we are present in the US, Europe, the Middle East markets with a majority of corporate clients and retail chains.

Exporters have reported relatively strong Holiday sales. What was KP Sanghvi’s experience? And how did the domestic market perform during the festive and wedding season?

Yes, we have seen strong sales and we had a relatively good manufacturing run. Although it was a challenge, eventually things fell in place and there was a lot of support in every sense. The domestic market recovered around the festival period and it has been going well.

What is your Wish List for the Industry and Government?

• Stability in gold prices.

• There is a need to simplify the laws to provide ease of doing business.

• Banking support for growing revenue is essential.

• There is an immediate need to include the gems and jewellery

• In order to promote export of jewellery, Minimum Alternate Tax should be removed from SEZ • The artisans and craftsmen should be given training under Government skill development programmes.

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