Fabergé’s Managing Director Antony Lindsay reveals the changing preferences of modern-age clients, who are interested in knowing more about responsibly sourced gems and are opting for commissioned bejewelled pieces.
Fabergé is seeing increasing demand for responsibly sourced coloured gemstones and for custom-made pieces.
The maison, known for the exquisite precious eggs crafted by its founder Peter Carl Fabergé, is seeing buoyant orders for its Colours of Love jewellery collection, and notably for its rainbow-set fluted bands.
“Being a member of the Gemfields Group, Fabergé proudly uses Gemfields responsibly sourced Mozambican rubies and Zambian emeralds in this collection and these creations are selling very well as we see an increased interest from our clients in responsible sourcing practices and rightly so,” Fabergé Managing Director Antony Lindsay said.
“Regarding jewellery tastes, we’re certainly seeing a continued shift away from diamonds in favour of the fabulous, coloured gemstones that we have available, whether that be the big three as I refer to them (rubies, emeralds, and sapphires) or some of the wonderful, lesser-known gemstones such as spinel, garnets, and tourmalines, to name a few.”
Enquiries and orders for bespoke items are picking up too.
“It’s a hugely important part of our business and an area we always approach with a tremendous amount of pride, honour and motivation,” Antony said.
“It’s a true privilege to work with our discerning clientele in creating endearing and enduring prized possessions of personal wealth, that we hope will be passed down from generation to generation and become family heirlooms.”
“Every commission is different, and no two requests are ever the same! We love working on projects which really challenge our designers, work masters and craftspeople and in the spirit of Peter Carl, the only limitations are one’s imagination.”
In central London, the Fabergé boutique on Cathedral Piazza handles bespoke orders and enquiries.
“Our Cathedral Piazza boutique operates on a pure ‘By Appointment’ basis which we just love, as do our clients; the concept allows us to spend quality time with our cherished clientele, and offering them our undivided attention and a first-class service.”
The art of special commissions and gift-giving are cherished traditions at Fabergé. The Fabergé private commission service enables clients to realise the dream of owning unique, one-of-a-kind pieces, often celebrating special relationships, precious moments or commemorating specific events.
Peter Carl Fabergé, whose pieces are much sought-after in the luxury market for high-end antique jewellery and objects, continues to be a source of inspiration.
“We are immensely proud of our rich, illustrious heritage and we continuously draw inspiration from our gloried past and seek to apply it in a contemporary way,” Antony noted.
“We often ask ourselves, ‘What would Peter Carl Fabergé, our company founder, do if he was alive today?’ – as he was a pioneer and a forward thinker of his time. And we apply this to all our contemporary jewellery and watch collections, including our most recent high jewellery collection made in collaboration with guest designer, James Ganh.”
In 1882, Peter Carl Fabergé took over his father’s jewellery business and quickly transformed it into an international phenomenon. Out went the French 18th century style where diamonds prevailed. In came the design-led artist-jeweller with a penchant for colour through both gemstones and reviving the lost art of enamelling.
The celebrated series of 50 Imperial Easter eggs was created for the Russian Imperial family from 1885 to 1916 when Peter Carl Fabergé ran the company. These creations are inextricably linked to the glory and tragic fate of the last Romanov family.
They were the ultimate achievement of the renowned Russian jewellery house and must also be considered the last great commissions of objets d’art.
Cut to the present
Fabergé is seeing the strongest demand nowadays for its rings from the Colours of Love collection, featuring responsibly sourced gemstones.
“We are immensely proud to feature Gemfields responsibly sourced rubies and emeralds in almost all of our collections – at times in a prominent manner and at times in a more discreet way,” Antony commented.
“The strongest demand is for rings from our hugely popular Colours of Love collection. Within this collection one can discover an array of Gemfields rubies and emeralds of varied cuts, colours and sizes.”
The demographics of Fabergé’s clients are changing, with younger customers discovering the brand.
“Our customer profile is certainly expanding, both in terms of demographic (Fabergé is of course a globally recognised name) and certainly age, where we’re welcoming a younger audience than ever before to our maison. A great example of this is Fabergé.com – here one-third of our visitors are now between 18 and 34 years of age,” Antony concludes.