Renowned jewellery designer Farah Khan Ali, who established her label – Farah Khan Fine Jewellery – more than 18 years ago, has launched her new pret jewellery label Farah Khan Atelier featuring the designer’s monogramme, signatures and a powerful storytelling narrative, for the woman who wants her everyday jewels to reflect her personality.
Launched successfully in Dubai and Abu Dhabi with the Damas Group earlier this year, Farah Khan Atelier is now unveiled in India with four new collections: Aayat, Ameera, BeCharmed and Amaira – each carrying forward the pillars of design, quality and craftsmanship and yet having a unique personality of their own.
© Farah Khan Atelier
Farah Khan Ali says, “I have always believed that jewels should be worn more often because they remind you of happy moments in your life. A piece of jewellery is more than just jewellery. It is memories attached of the ones we love. Wanting to reach out to more people who believe in celebrating life as much as I do, I decided to launch Farah Khan Atelier, a brand of fine jewellery that celebrates the finest gems of the human spirit – love, faith and resilience.”
Farah Khan Atelier is for the new-age woman who is a multifaceted powerhouse and needs everyday jewels that reflect who she is, as she straddles the worlds of career, home, travel and relationships.
Farah Khan Atelier has been unveiled with the launch of a new campaign featuring interior designer Sussanne Khan and actress Amyra Dastur, women who have carved a special space for themselves in their respective fields.