Forevermark Diamond Jewellery, part of De Beers Group, has expanded its retail presence in North India with the opening of a new store at Gold Souk Mall, Gurugram. The store was inaugurated by film actor Vaani Kapoor on 4 November 2026.
The new outlet strengthens the brand’s presence in the Delhi-NCR market, where demand for fine jewellery and natural diamonds is supported by consumers seeking distinctive designs for everyday wear, gifting and special occasions.
The store features Forevermark’s Icon, Avaanti and Milliemoi collections, alongside solitaires, bridal jewellery, occasion-led pieces and everyday wear designs. The launch comes ahead of the festive and wedding season, when demand for diamond jewellery typically receives a boost.
Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd., said Gurugram was an important market for the brand, given its consumer base and growing interest in fine jewellery. He added that the new store would bring the brand’s natural diamond collections closer to customers across Delhi-NCR and North India. He also highlighted Forevermark’s diamond authentication process, under which each diamond is selected for its quality and carries a unique inscription.
The store is operated in partnership with Vismay Jewels. Franchise partner Kritin Garg said the association with Forevermark would bring contemporary natural diamond jewellery collections to consumers in Gurugram.
The launch follows the brand’s recent announcement of Princess Gauravi Kumari of Jaipur as the face of its festive campaign, ‘I Celebrate My Own Light’. The campaign positions natural diamond jewellery as an expression of individuality and personal style, drawing on the blend of royal heritage and contemporary design.