De Beers Forevermark opened its first exclusive boutique in Patna on 14th October, making it the brand’s debut in the north-eastern state of Bihar. Situated at City Centre Mall, the new boutique showcases a wide selection of the brand’s iconic jewellery collections including the signature Forevermark Avaanti and Icon collections, Circle of Trust diamond bangles, the Forevermark Tribute stackable ring collection among others.
Amit Pratihari, Vice President, De Beers Forevermark, stated, “It is a proud moment for us to launch our first Boutique in Patna, the capital city of Bihar. Our new store is a true reflection of De Beers Forevermark – the different layers of our heritage within a modern design, it is a celebration of our beautiful diamond jewellery designs. As we begin the festive season it is an auspicious time for us to launch.”
Another unique aspect of the boutique is a diamond discovery wall that allows customers to explore and discover the journey of a De Beers Forevermark diamond, from its origins to the positive impact that it has to protect, conserve, and restore the natural world.
Aditya & Adarsh Saraf, Franchisee Partners, De Beers Forevermark, added, “We feel extremely honoured and proud to open the first boutique in the state offering exclusive De Beers Forevermark collections. We do hope that our clients appreciate the wide range of the best quality of diamonds available and look forward to a great festive season.”