De Beers’ Forevermark brand launched the seventh edition of its Spring/Summer 2021 Trend Report. Developed at Forevermark’s Design and Innovation Centre in Milan, the key themes of Diamond Rain and Twist & Shine have been identified to inspire and shape desire for diamond jewellery this year.
Federica Imperiali, Head of New Product Development at Forevermark, said, “Life can change in an instant. This is a fact that every person on the planet has felt, yet it is something which unites us on a deep and significant level. As mindsets inevitably change, a more considered approach to consumption will draw us to meaningful purchases.”
Twist & Shine
This Twist & Shine trend is about dynamism and surprise. The trend introduces silhouettes based on sculptural twists that thrill from every angle. A sweeping band of pavé diamonds, or a striking solitaire. Asymmetric diamond clusters, or mixed cuts that build interest, and perspective to draw the eye.
Diamond Rain
Rain is an exhilarating source of inspiration and optimism during times of challenge and change. When translating rain’s allure into diamond jewellery, the remarkable properties of diamonds such as their strength, natural beauty and rarity, inspires us to desire for new beginnings and clearer times. In the same way that rain refreshes, we can explore new ideas and incorporate diamond cuts such as pears, marquise and squares to replicate the stunning fluid droplet and ripple movement from rain and to transform much-loved statement pieces to treasure forever.