‘Fresh Colours And Unique Pieces Are In Demand’

Suken Shah, Founder & Director and Hema Shah, Director, House Of Sparsh Pvt Ltd., express their views about their latest collection and IIJS demand.

What is the USP of your jewellery?

At House Of Sparsh (HOS), we curate aesthetically designed jewellery with the beautiful hues. We make use of gemstones which are exceptional and unique. Each and every piece of HOS jewellery is extensively made in our own facility.

Hema and Suken Shah

What are you showcasing at IIJS Premiere 2022?

After the splendid success of Herencia, the continued collection is modernised and is intricate and beguiling. It is inspired from history. Herencia comprises a jugalbandi of diverse eras of different parts of the world. The purpose behind this collection is to preserve and relive the past in the present with House Of Sparsh’s modern touch. The collection incorporates heavy chokers, gala-bands, small chokers, bangles, necklaces, statement cocktail rings and jhumkis. The pieces draw on symmetrical patterns from Middle Eastern countries.

© House of Sparsh

What are the current jewellery trends?

Fresh colours and fancy jewellery are the current flavours of the season. Majority of our clients prefer our multi-functionality pieces. Designs that are unique, nature inspired and with multi-dimensions are liked by customers. Price points are not a factor for our collections as we cater to a very niche crowd where more priority is given to the style than to the price. Fusion jewellery is something that’s appealing to young millennials.

© House of Sparsh

What are your expectations for IIJS Premiere 2022?

IIJS Premiere has always been one of the biggest attractions of the year for the jewellery industry and brings bulk business for everyone. This year, we feel that it’s going to generate great sales for the participants. We are sure it’s going to be a successful edition.

What are your expectations from H2 2022?

Since all the prime shows are in second half of the year, our turnover volumes are always higher in the latter part of the year. We are extremely optimistic that we will surpass our targets this year.

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