GIA India Trains Malabar’s Sales Staff In Diamond Evaluation

GIA India conducted a three-day customised training programme for the retail sales staff of Malabar Gold and Diamonds in Kozhikode, Kerala. More than 20 retail staff from Malabar Gold and Diamonds’ flagship store in Kozhikode attended the training.

Participants gained hands-on experience to grade diamonds using GIA’s 4Cs of Diamond Quality (Colour, Clarity, Cut and Carat Weight) and the International Diamond Grading System™. In addition, the course also taught participants how the 4Cs can affect value and the ways in which treatments can affect the appearance of a diamond.

Apoorva Deshingkar, Senior Director – Education and Market Development, GIA India, noted, “These programmes combine GIA’s decades of research-backed curriculum and hands-on practical skills with the flexibility of modular delivery. We appreciate Malabar Gold and Diamonds’ objective to invest in their staff’s learning and development, and in turn, provide consumers with accurate product knowledge.”

Jacob Jacob, Group Chief Human Resources Officer, Malabar Gold and Diamonds, said, “The training programme conducted by GIA India was quite informative and it will give participants the confidence to interact with customers; indeed, a training well received and a job well done.”

Bejoy John, General Manager – Learning and Development, Malabar Gold and Diamonds, stated, “The learning curriculum was very well structured and the best part was that the participants could practically experience everything that they learned in real-time. With the launch of the Malabar Global Centre of Excellence on 5th May, 2023, this training has added a lot of value to our business. Kudos to GIA India and the instructor.”

Manjith Hashim, Assistant Sales Manager at Malabar, added, “I feel confident to share about the product more proactively without any hesitation. Thank you, GIA India.”

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