Amidst a magnificent display of luxury and creative brilliance, the Gem & Jewellery Export Promotion Council of India (GJEPC) hosted eminent Ambassadors, High Commissioners, and trade diplomats at an enchanting India Evening in New Delhi on 17th July. The evening’s highlight was the captivating presence of Manushi Chhillar, the former Miss World and renowned actor, who was unveiled as the new global brand ambassador for GJEPC.
The Gem & Jewellery Export Promotion Council of India (GJEPC) hosted a spectacular India Evening, a celebration of extravagance and artistry, in New Delhi on 17th July. The event gathered distinguished Ambassadors, High Commissioners, and trade diplomats representing more than 60 countries worldwide, along with prominent Ministry officials and members of the trade fraternity.
Gracing the occasion as the Chief Guest was Dr. Rajkumar Ranjan Singh, the Union Minister of State for External Affairs and Education. Dignitaries gracing the grand event included Vipul Shah, Chairman of GJEPC; Kirit Bhansali, Vice Chairman of GJEPC; and Milan Chokshi, Convener of Promotions & Marketing at GJEPC.
The highlight of the evening was the announcement of actor and former Miss World, Manushi Chhillar, as the new global brand ambassador for GJEPC, representing India’s diamond, gem, and jewellery industry on the world stage. The partnership aims to showcase India’s exquisite and unique creations, reflecting 5,000 years of handcrafted design excellence, to a global audience.
Speaking at the event, Dr. Rajkumar Ranjan Singh expressed his encouragement for GJEPC to explore untapped markets in regions like Africa and Central Latin America. He also lauded the successful launch of the India Jewellery Exposition Centre (IJEX) in Dubai, a remarkable 365-day exhibition platform. The Minister emphasised that collaboration with esteemed ambassadors could pave the way for similar models in other countries, fostering new opportunities, innovative ideas, and enduring alliances.
Vipul Shah said, “The Ambassador Meet 2023 is an opportunity to engage in policy advocacy impacting the gem and Jewellery sector while facilitating more trade and exports. By interacting with ambassadors and diplomats, we aim to raise awareness about India’s prowess in Gems & Jewellery and seek their support in addressing them at a diplomatic and governmental level. India has successfully signed several bilateral trade agreements to enhance exports including those of gem and jewellery; and this forum will help open new doors.”
Shah invited support from the participating countries to connect with India’s gem and jewellery industry, fostering bilateral trade and cultural ties. He emphasised the industry’s embrace of technological advancements, automation, innovative designs, and sustainable practices, promoting responsible sourcing and ethical practices throughout the supply chain.
The India Evening forum aimed to strengthen and expand bilateral trade relations between India and other nations and facilitate dialogue and networking opportunities between ambassadors, diplomats and industry leaders. It harnessed the potential for establishing strategic partnerships and joint ventures that benefit both Indian and international businesses.
Commenting on the appointment of Manushi Chhillar as brand ambassador, Vipul Shah expressed enthusiasm, noting her grace, beauty, and immense talent, making her a perfect representative for GJEPC. He noted that her global accomplishments and influence align seamlessly with the spirit of the organisation, and she aims to celebrate the remarkable craftsmanship and ingenuity of Indian artisans, elevating the significance of Indian jewellery on a global scale.
Manushi Chhillar said, “It brings me immense joy and pride to be the brand ambassador for GJEPC, representing excellence in the world of gems and jewellery. India’s rich legacy and unparalleled craftsmanship have left the world in awe for centuries. As the GJEPC brand ambassador, I am dedicated to showcasing our jewellery industry’s incredible talent globally. Jewellery is a reflection of our heritage, culture, and emotions, connecting people and creating lasting memories. I aim to promote the artistry, creativity, design excellence and innovation that define our industry.”
Artistic Brilliance
The event showcased a dazzling fashion show, highlighting the diverse strengths and exquisite craftsmanship of India’s jewellery industry across various product segments, including Coloured Gemstones, Diamonds, Gold, Jadau or Uncut Diamonds, and Silver.
Diamond jewellery specialist Sawansukha Jewellers embodies India’s leadership in this segment. Its designers are true artisans, meticulously selecting and setting diamonds to create designs that are both mesmerising and timeless. The company’s creations effortlessly captured the essence of India’s rich heritage while embracing contemporary trends, establishing themselves as pioneers in the world of diamond jewellery.
When it comes to gold jewellery, India has been a trailblazer for centuries. Gold jeweller Anand Shah exemplifies the country’s unmatched expertise in this domain. He possesses an unparalleled mastery over gold and has been recognised by the World Gold Council as one of the world’s top ten gold jewellery artists. With his Midas touch, he deftly sculpts and shapes the precious metal to his liking. Gold, for him, is a revered medium that allows his artistic brilliance to flourish, enabling him to recreate nature’s awe-inspiring forms. Many of his creations have graced the red-carpet events across India as well as the prestigious Cannes Film Festival.
Jadau jewellery, with its legacy rooted in India’s royal courts, showcases the country’s mastery in traditional craftsmanship. Birdhichand Ghanshyamdas Jewellers pushes the boundaries of this art form, reimagining traditional designs with contemporary flair. Each piece is a testament to the jeweller’s dedication to preserving this age-old craft while infusing it with a modern sensibility.
Celebrate the allure of coloured gemstone jewellery, jeweller Kaamya Jewels unveiled designs that are a testament to India’s abundant gemmological treasures. Their visionary creations showcase the rarest and most vibrant gemstones, expertly selected and meticulously incorporated into breathtaking designs. India’s leadership in the coloured gemstone segment shines through in their ability to capture the natural beauty of these stones and transform them into wearable works of art.
India’s mastery in silver craftsmanship has left an indelible mark on the global jewellery scene. From intricately designed silver necklaces and earrings to ornate silver bangles and anklets, Derewala Jewellers’ artisans showcase their skill and artistry in every piece. Its silver jewellery designs offer a unique blend of tradition and contemporary flair and demonstrate the ethereal beauty and exquisite craftsmanship found in the realm of silver jewellery, a testament to India’s creative spirit and enduring legacy.
The India Evening was deemed a resounding success, underscoring the brilliance and artistry of Indian jewels while setting the stage for a promising partnership with Manushi Chhillar as the global brand ambassador of GJEPC. The collaboration aims to expand the horizons of India’s gem and jewellery industry, reaching audiences around the world and strengthening the cultural and economic ties between nations.