The platform of the Provenance Proof Blockchain, the world’s first digital ledger for tracking coloured gemstones created by the Swiss family-owned House of Gübelin, announced a new, streamlined user interface and functionality. The goal is to enable both retailers and end consumers to trace the lifetime history of individual gemstones, Gübelin said.
The Provenance Proof Blockchain records the journey of rubies, emeralds, sapphires and the full spectrum of coloured gemstones as they progress along the supply chain, from mine to shop. Every transaction and hand-over adds another entry to the immutable blockchain, created by UK-based tech company Everledger.
Josef Gad of Assay Jewelers commented: “Provenance Proof enables us to provide a level of transparency that had not previously been available in our industry. Their platform dispenses a friendly graphical user interface that effectively communicates each stone’s unique origin story. This partnership has not only added value on the consumer front, but it has also increased our B2B network of other retailers in search of stones with provenance. We are thrilled to become a part of this mission to cultivate a more ethical and transparent gemstone industry.”
The Provenance Proof Blockchain platform has now processed over 500,000 coloured gemstones from over 50 different types of gemstones found all around the world. With over 500 organisations now registered on the platform, regular users include artisanal miners, cutters, jewellery brands, gemmological testing laboratories, and retailers.
The complete redesign has put the platform in an easy-view modular layout, allowing rapid access to a stone’s provenance story. This provides evidence to consumers and other stakeholders about non-conflict and sustainably mined gemstones, in line with consumers’ own values.
Platform features include the option for the current owner of a gemstone to print out a document that can be physically placed with their asset to provide proof of origin and supply chain transparency. The platform is now also more suitable for online sales applications. Raphael Gübelin, President of the House of Gübelin, complemented: “Transparent information about the value chain is key when it comes to sustainability.”