HK Jewels’ Kisna Brand Forays Into Gold Jewellery With OROKRAFT Launch

Kisna Diamond Jewellery, a leading Indian diamond jewellery brand by HK Jewels, celebrated its 17th anniversary on 14th July with the launch of its first gold jewellery brand OROKRAFT, marking its foray into gold jewellery. On the occasion, Kisna also unveiled three new diamond jewellery collections: Ghoomer, Desire Luxury, and Uphaar, which have been designed in keeping with current retail industry demands.

Kisna also commemorated the milestone by organising a virtual event with its employees and stakeholders. The event was inaugurated by Ghanshyam Dholakia, Founder and Managing Director, Savji Dholakia, Founder and Chairman, and hosted by Parag Shah, Director, Kisna Diamond Jewellery, and attended by a total of 850 attendees consisting of distributors, retailers, employees, etc.

In his speech, Savji Dholakia spoke of his vision to spread happiness while doing business, and expressed a desire to see all his retailers be empowered to sell at least 500 kg gold in the near future. He also insisted that everyone should follow his example and work towards nature conservation and restoration for the benefit of coming generations. Kisna unveiled a Trend Book showcasing jewellery trends of the industry for the year 2021-2022 to help its associated retailers to keep abreast of the latest trends and consumer tastes.

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