International Gemological Institute (IGI) announced a strategic partnership with GemFind Digital Solutions, a leading digital marketing firm for the jewellery industry, for providing gemmological-based educational content and offerings to retail jewellers for usage on their websites.
IGI’s content will be delivered in the form of short format videos, text and infographics. The content can be incorporated on desktop and mobile applications of independent jewellery retailer web pages. Upon request, GemFind Digital Solutions clients can have embedded logos or other customised marketing featured on the IGI content.
Alex Fetanat, Founder and the CEO of GemFind Digital Solutions, stated, “With today’s consumers seeking more information on the products they purchase, this partnership allows our retailers the ability to add world-class educational content to support their customer needs. Our retailer clients will easily gain access to IGI’s vast library of gemmological educational content in order to enhance consumer facing web-based applications.”
Avi Levy, President of IGI North America said, “Generating consumer confidence and a deeper understanding of jewellery and gemstones through quality education is a core value at IGI. We are thrilled to partner with GemFind Digital Solutions to make educational resources designed for consumers more accessible for their wide network of jewellery retailers.”