ITraceiT Traceability Solution Sees Increasing Market Adoption

iTraceiT, an Antwerp-based provider of diamond traceability solutions, said it has witnessed growing success at all stages of the diamond pipeline. The company’s innovative technology allows customers to track the movement of diamonds from mine to retailer, ensuring transparency and accountability throughout the supply chain.

“We are thrilled to see such a positive response from partners at all stages of the diamond pipeline,” said iTraceiT CEO Frederik Degryse. “Our customers are seeing the benefits of our technology firsthand, and it encourages our whole team to hear the success stories of these partnerships.”

Customers of iTraceiT have also expressed their satisfaction with the technology. “iTraceiT’s goal of supporting an ethical and transparent supply chain for all diamonds is a perfect fit with the way we do business,” said Jackie Morsel, Vice President at Dali Diamond, an established DTC Sightholder which has recently secured additional De Beers supply in Botswana and South Africa. “The ability to trace diamonds from mine to retailer gives our customers increased confidence in the authenticity of our product and helps build stronger relationships with them.

Stephan Wolzok, President of Paris-based luxury supplier Rubel et Ménasché, commented on the value of iTraceiT’s technology. “Our retail customers have some of the strictest traceability requirements in the industry. We are pleased to see that iTraceiT offers us the opportunity to demonstrate our transparent supply chain and provide the required data points and supporting documentation to our customers in a secure, easy and automated way.”

Derek Palmer, Group Marketing Director at Pluczenik, a DTC Sightholder, also praised the solution. “We have always been committed to providing ethically sourced diamonds to our customers, and iTraceiT has made it easy for us to show that the diamonds we sell are conflict-free and obtained in a responsible manner. We are happy to work with an independently owned technology that offers a solution for all diamonds, regardless of size and quality.”

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