Middle Eastern jewellery retail brand Jawhara Jewellery has partnered with Forevermark to sell its collections across 10 key stores in the UAE. Jawhara will add 17 new stores by the end of June, making it a total of 27 locations.
Tawhid Abdullah, CEO of Jawhara Jewellers, said: “It gives us immense pleasure to be associated with Forevermark – the diamond expert that offers the best quality of diamonds to its partners, with its stringent selection process. Using Forevermark diamonds in our designs strengthens the trust that customers have in us. We have a wide range of Forevermark diamond jewellery available in our stores across the UAE, and we hope that our customers have a memorable shopping experience.”
Sachin Jain, managing director of De Beers India, said: “Jawhara Jewellers is one of the most established and respected jewellery brands in the UAE, and we are extremely delighted to be partnering with them. Forevermark selects its partners as carefully as it does its diamonds, which is why we are partnering with Jawhara Jewellers, whose values and perseverance for excellence make them the perfect match. Their elegant designs and craftsmanship enhance the beauty of a Forevermark diamond, and we look forward to a lasting relationship with them.”
The new stores will showcase a selection of the brand’s exquisite jewellery designs, including the Forevermark Tribute, Forevermark Icon and Forevermark Cornerstones collections.