Jewellery Trend Book ‘Aatman – Inspirations 2020’ Launched

Aatman – Inspirations 2020, a jewellery trend book for India commissioned by the GJEPC, was launched at a gathering of specially invited VIP industry guests at the Royal Opera House in Mumbai on February 13th.

Aatman – Inspirations 2020 is a continuation of the GJEPC’s endeavour to spearhead design-led initiatives to promote innovation in jewellery designing,

The book has been edited by jewellery analyst Paola De Luca, head of The Futurist, a luxury market intelligence agency, and her team of international luxury industry analysts.

(From left) Milan Chokshi, Colin Shah, Paola De Luca, Pramod Agrawal and Sabyasachi Ray launching Aatman – Inspirations 2020.

De Luca said, “Aatman – Inspirations 2020 will inspire the new generation of Indian creative leaders, providing a blueprint for key design trends, raising topical issues affecting the diamond industry, and presenting an illustrated history of India’s early prominence in design.”

Milan Chokshi, convener, Promotions, Marketing and Business Development, GJEPC, said, “Aatman – Inspirations 2020 is the first of several initiatives that have been undertaken by the GJEPC – initiatives that will pave the way forward and build bridges to a new, vibrant and exciting future filled with creativity.”

Aatman – Inspirations 2020 covers a broad spectrum of jewellery, encompassing trends in major categories of bridal, couture and pret. All in all, it is a complete reference point to create pieces in sync with the times.

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