Oriya-based heritage retailer Khimji Jewels has ventured into the online ecosystem with the launch of its new and intuitively responsive e-commerce platform — khimjijewels.com.
The retail house established over 84 years ago, has taken a leap to join the online bandwagon and offer an online jewellery buying experience with the aim to widen its reach across the country.
The contemporary collections in yellow, white and rose gold are being priced for an online market while staying true to the brand’s aesthetics and design values.
Commenting on the launch of the e-commerce platform, Nishit Nanda, CEO, Consumer Business, Khimji Jewels, said, “This is a significant milestone for Khimji Jewels. Due to the surge in gold prices across the globe, customers are more inclined to buying delicate jewellery. We therefore look forward to delivering a wide range of specially designed, fine jewellery to the entire country. These new jewellery lines have been created exclusively after in-depth research, to meet unique online buyer preferences while offering the convenience and security of shopping online.”