The various initiatives that KJH regularly and consistently undertakes are sustainable and can be maintained and carried on for many years to come. All the initiatives that we emphasize on are an integral part of the corporate culture of the company.

Mrs Prerna Khurana

Established in 1951, Khurana Jewellery House (KJH) has over the years come to be known as the epitome of exclusive jewellery design and unmatched craftsmanship. What started off as a dream of their founders Shri Uttam Chand Ji Khurana and Shri Charanjit Ji Khurana in a small shop of Guru Bazaar Market in Amritsar, was turned into a 5,000sq. ft reality, standing tall, at The Mall, by their sons Pankaj Khurana and Munish Khurana.

Their raison d’êetre is to make every creation a timeless jewel and this is what defines their desire for precision and perfection in every aspect of their craft. While each of their jewel effuses an inherent beauty, they consider it their privilege to ably complement this charm with unparalleled craftsmanship to create exclusive jewellery. As North India’s leading jeweller, they take great pride in offering an unparalleled retail experience.

CSR Initiatives

Since the beginning, CSR has been a big part of the business, and community development is given high priority within the organization. KJH is committed to upholding the time honoured Indian values of philanthropy, business ethics, social engagement and responsible actions in ethical, social and environmental terms. They aim to contribute to the realization of a better society as a responsible and involved corporate citizen. The company’s spirit has been founded on helping the society.

Over the years, a lot of time and energy has been dedicated to giving back to the community by improving the educational prospects of the children of Amritsar. KJH has adopted three schools of the city to take care of the students’ education, stationery, food, uniform and computer needs.

There is a conscious and sustained need to reduce the carbon footprint to save Mother Nature

Langars (free food distribution) are also organized on a regular basis.

Caring for the environment: ‘Seeds of Change’ was a recent significant initiative that was undertaken as an Environment Drive 2019-2020, part of the 550th birth anniversary celebrations of Guru Nanak Dev in Amritsar. The drive was in association with an income tax assistant commissioner of Ludhiana, Mr Rohit Mehra and Mrs Geetanjali Mehra. They are hailed as the ‘Green Couple’ of Punjab and have been recognized by the Limca Book of Records as the pioneers of vertical gardens in Punjab.

More than a lakh people were covered under this scheme and given education in green thinking in different schools and institutes. The Green Action Plan began when students were taught to make next-gen bombs.

The employees of KJH, their families and many others were also taught about recycling, and proper segregation and disposal of household wastes, forestation etc.

An oath of environmental goodwill and promise was undertaken along with the goodwill ambassador Dia Mirza to always be responsible and aware of the environment and not take any action that will result in harm to the environment.

KJH have adopted many parks of Amritsar for city beautification, and provision of green cover; many chowks and roundabouts are being maintained by KJH. Gardeners and other workers, as well as provision of the best seasonal and evergreen plants and shrubs etc., are made available by KJH.

Chowks’ beautification is a major concern and it has really helped give the entire city a facelift. Vertical gardening under the ‘Seeds of Change’ initiative has added a green cover to many public spaces such as railway stations, residences, corporate areas, etc.

There is a conscious and sustained need to reduce the carbon footprint and this is undertaken by constant power reduction, reduction of AC emissions, energy conservation, etc.; they also constantly sensitize employees towards the need for these. There is also a proposal for switching to solar power for much of their energy needs in the near future.

The Revival for Survival of the Artisans initiative has
contributed in reviving and promoting the traditional

Revival for survival of the artisans: This was a milestone where local artisans, working in cottage industries making environmentally friendly and handloom products were encouraged. The products included daris, bags, urlis, candle stands and fabrics and apparels. Eminent designer, Sandeep Khosla, appreciated the initiative as a laudable step and the products were displayed at Taj Swarna from December 7, 2019 into the New Year 2020. The products made by these artisans were showcased on the ramp along with Khurana jewels on hundred women from Amritsar. Undertaken under the aegis of FLO Amritsar, the Revival for Survival of the Artisans has really contributed in reviving and promoting the traditional handcrafts and brought the artisans in touch with much better linkages for the future in terms of marketing, advertising, promotion, retailing and manufacturing.

Serving mankind: In addition to the above, KJH keeps regularly extending loans to employees, providing medical and housing facilities, education of their children, extending help in case of any medical emergency such as a heart attack, disease, accident, etc.

The products made by artisans were showcased on the ramp along with Khurana jewels

The guiding light of the CSR endeavours at KJH, Mr Charanjit Khurana is well-known in the region for his consistent humanitarian and philanthropic activities that have benefitted untold numbers down the many years he has been serving society.

Mr Khurana organizes Langar or free food kitchen in the Model Town mandir every week where hundreds of people are fed. Langar is organized every day in the winter months of December and January outside the corporate premises for the needy.

Mr Khurana also donates time and money to the goshalas (cow shelters) every month and to the Kusht Ashram every month.

He also donates to Child Relief and You (CRY) every month. Mr Khurana has undertaken to look after and donate to a special school for special children called ‘Ibadat’, which he does on a monthly basis. He also donates liberally and regularly to a school for poor children called Nishkam Seva. This school is very dear to him and he also donates uniforms, books, stationery and computers to the children.

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