Natural Diamond Council & Vogue India Bring ‘Forces Of Fashion’ To Indian Shores

Natural Diamond Council (NDC) joined hands with Vogue India to bring the globally recognised Forces of Fashion event to India for the very first time. Forces of Fashion celebrated India’s legacy of jewellery and fashion, along with its distinct and celebrated craftsmanship and artistry.

The event saw Dame Anna Wintour, Editor-in-Chief of Vogue, Global Editorial Director of Vogue, and Chief Content Officer of Condé Nast, and Vogue India’s Head of Editorial Content, Megha Kapoor come together for a panel discussion with the country’s celebrated designer Sabyasachi Mukherjee. The themes included diversity, new age fashion media, sustainability and slow luxury, and the very fabric of India’s fashion scene.

The conversation touched upon what the youth looks for in luxury today, to which Anna Wintour said, “They are all about quality borderless content, having integrity, heart and strong values. They are progressive, stand up for the choices they make and stand by these choices. Diversity, sustainability, inclusivity are important values for us at the group as well and we have the opportunity to become the torch bearers for the future.”

Richa Singh, Managing Director, NDC – India & Middle East, said, “Natural diamonds have always been an integral part of not only fashion but also Indian culture. The driving force behind making these jewels such an intrinsic part of our lives are the craftsmen and visionary designers who bring this sparkle alive. Indian artisans are recognised as amongst the best in the world and Forces of Fashion was the perfect way to encourage such conversations at a global level while also celebrating the impact of our country on the world of fashion.”

Forces of Fashion India celebrated the industry’s biggest names at the coveted event including Sabyasachi Mukherjee, Manish Malhotra, Masaba Gupta, Gaurav Gupta, Amit Aggarwal, Sanjay Garg of Raw Mango, Falguni & Shane Peacock; while the style quotient was elevated with Ayushmann Khurrana, Tamannaah Bhatia, Manushi Chhillar, Ananya Birla, Vijay Verma, Mira Rajput, Aditi Rao Hydari, and Shibani Dhandekar among other guests.

Megha Kapoor, added, “It’s really fitting that the first Vogue event back in person was Forces of Fashion, because fashion should answer the bigger questions: where we are now, where we’re going next, and speak to the intersectionality around issues including representation, diversity & inclusion, and sustainability. This made Natural Diamond Council our perfect partners with their values in slow luxury and a focus on handmade and craft. Also, what a coup to have the Force of Fashion herself, Anna Wintour, to talk through the vision moving forward for Vogue and the industry on a wider level.”

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