Bangkok-based gemstone specialist Star Lanka has launched a new subsidiary B2C marketplace platform, JewelryReady, which connects jewellery designers to leading gemstone dealers.
Suhail Salahudeen, Founder of JewelryReady and Gem Consultant of Star Lanka, said, “The biggest hurdle every designer faces is investing in gemstones. In an industry where the purchase of gems and jewellery requires capital investment in inventory and metals, JewelryReady provides designers access to a full range of gemstones, and the jewellery is made to order when there is a successful sale.”
The focus is on creating exceptionally crafted fine jewellery in 18-karat gold. “We help consumers select the finest gemstones together with a range of designs, taking them through the jewellery manufacturing process with efficiency and ease,” he added.
The built-in artificial intelligence software, providing designers multiple options to showcase a range of gemstone alternatives to potential clients. “This advanced technology allows the gems to be placed into the designs, thus generating a realistic 3D CAD representation of the finished jewellery,” noted Salahudeen.
JewelryReady has announced new collaborations with emerging artists like Iranian born Mina Ameri of Mina Jewelry, Narges Zand and Thai designer Bhornnipa Thongkome of Bhorn Jewelry. “Designers have full control and rights to their creations.” Moving forward, JewelryReady plans to add more talented jewellery artists and expand on collections.