Bringing its legacy of craft and rarity into focus, Oscar Heyman, the storied New York high-jewellery house founded in 1912, unveils a newly conceived digital flagship that brings its legacy of rare gemstones and exacting craftsmanship into sharper focus.
The immersive site introduces elevated product presentations, with model photography, video, designs, and magnified detail imagery that reveal the nuance of each creation, accompanied by narratives that speak to their design and provenance. Expanded editorial sections further explore the brand’s heritage and atelier practices, offering the public a deeper look into the artistry that has defined Oscar Heyman for more than a century.
Tom Heyman, President of Oscar Heyman, noted, “This new website allows us to showcase highlights from our collection with the detail and respect that they deserve. Often, our pieces require several months of craftsmanship to complete, as well as years of gemstone sourcing and collecting. That type of artistry and excellence deserves to be presented in the most elevated way. The lifestyle images and product videos make each new design come to life on-screen, portraying a more complete image of some of our extraordinary jewels and of our beloved brand. Consumers still prefer to purchase our one-of-a-kind jewellery in person from trusted retail partners. Our new site will let shoppers explore and compare designs online before deciding which pieces they want to view in person.”
The website serves as a curated assortment of the brand’s offerings, important for a house that creates jewellery individually, finishing a few pieces each week without the umbrella of collections or seasons. Oscar Heyman’s website serves as inspiration for those learning about the brand and consumers browsing new designs. All pieces shown on the site are available for purchase. The company’s jewellery is sold through retailers across the US and limited international locations.
The new website also allows exploration into the brand’s 114-year legacy, describing its origins and featuring a detailed timeline of historic highlights.
Connoisseurs can take a deep dive into the brand’s specialties, such as its unrivalled leadership in coloured gemstone high jewellery and its world-renowned craftsmanship. A behind-the-scenes journey into the New York City workshop depicts the brand’s distinctive design and manufacturing processes. New technology meets time-honoured traditions to produce truly timeless classics. Click here to visit: www.oscarheyman.com