After two successful editions of ‘Season of Love’, Platinum Guild International (PGI) commenced its third edition from May 16th to June 17th 2018. Platinum ‘Season of Love’ is an exclusive in-store festival offering consumers an exclusive platinum experience at key retail stores across India. With a bouquet of extraordinary offers, it is an opportune time for the customers to buy platinum jewellery and win exciting rewards.
The third edition of Platinum ‘Season of Love’ will be bigger and better than before as it brings with it a chance to win Platinum Evara jewellery worth I3 lakh, a romantic holiday worth I50,000, and a 5-star dinner experience worth I5,000. The winner of the grand prize will be presented with exquisite Platinum Evara jewellery that is inspired by ‘Modern Feminine’ – an international trend that explores fluidity through interlinks – specifically, interlinking various classic motifs to create an elegant and a contemporary collection which complements the sartorial choice of today’s younger generation.
Any consumer who purchases platinum jewellery will be eligible to participate in this festival by simply filling a contest form and sharing the story of their platinum purchase.
Rare, distinctive and understated platinum jewellery is becoming the preferred choice of the young in India. PGI’s strategy of emotionally branded propositions has led the precious metal to become the ultimate expression of love and commitment among the young in the country. From Platinum Love Bands to Platinum Evara, the minimalistic and classy designs of each collection are crafted for the millennial consumers who seek and follow international trends.
PGI’s “Season of Love” has grown to become an immensely popular programme with PGI’s retail partners.
Last year the initiative saw retailers witnessing an increase in the number of footfalls with sales growth accelerating to 52% from 27%. There was also an increase in the number of participating stores, which went up almost three times from 200 to 650. In addition to this the number of cities also scaled up from 15 to 69.
The current edition will witness around 1,000-plus retail doors across the country promoting ‘Season of Love’ and will also see the introduction of an online partner ‘Jewelove’ for the first time. “Season of Love” gives an opportunity to the retailers to bring in a new set of customers and present them with an extraordinary consumer experience.
“We are proud to be associated with PGI for the ‘Season of Love’ as we both share a mutual passion for platinum jewellery. In a very short span of time, this initiative has gained momentum in the offline market and we hope to replicate the same in the online space. This is the first time PGI has chosen an exclusive online partner to promote one of their biggest in-store programmes and we are certain that we will stand true to their and the customers’ expectations,” said Sambhav Karnawat, founder & CEO, Jewelove.
“We are excited to partner with PGI for ‘Season of Love’ for the third time in a row. The last two editions have been very impactful for us in terms of sales and consumer response. We are anticipating a positive response this year too from our valued consumers considering the increasing popularity of this rare metal amongst the millennials. The exciting rewards offered by PGI this time will appeal to our existing customers as well as help us connect with a new set of customers,” said N. Anandha Ramanujam, director, NAC Jewellers.