This Women’s Day, the Platinum Guild International (PGI) brand Platinum Evara will honour women leaders across different fields by undertaking an extensive digital campaign comprising several initiatives to activate the message: #SheLeadsWithHeart.
The brand will leverage social media channels like LinkedIn and ask women leaders who believe in the same philosophy to support its stance. In partnership with Livemint.com, Platinum Evara will be curating a list of noteworthy statements from powerful women leaders.
Speaking on the occasion, Sujala Martis, Director – Consumer Marketing, PGI India, said, “Leadership with a heart at the start seemed like a very feminine form of leadership but it’s one that the world has embraced and imbibed today. These values come instinctively to most women and we thought what better than Women’s Day to mark them, to celebrate them.”