Italian high jewellery brand Picchiotti announced the launch of its newly designed, fully dynamic website. Built on a cutting-edge platform, the constantly updating site will also feature an interactive chat function, a GPS-enabled, search engine-optimised and mobile-friendly store locator, as well as options to contact a retailer or set an appointment for personalised assistance.
“After five decades of innovation and a fervent commitment to excellence, I can proudly say that Picchiotti has become one of the finest jewellery manufacturing companies in the world,” says Giuseppe Picchiotti, Founder of the house of Picchiotti.
“With our beautiful and resourceful new website, we hope to tell the meaningful story of our brand and its heritage and to convey it in a very modern, user-friendly and tech-savvy way. Our new retailer portal will help make our story easier for partners around the world to share with their best customers, as well.”
The site will soon feature an all-new B2B section for direct and efficient interaction with retail partners. This special password-protected portion of the website will serve as a portal for easy communication with retail partners. Buyers can request or check availability of specific pieces or process special orders. Marketing teams can easily access advertising/promotional materials for digital or print advertising, as well as social media posts.