PNG Jewellers, a national jewellery retail chain, is planning a major investment in its silver jewellery and semi-fine fashion jewellery segment, sold under the brand “Silvostyle Fashion Next”. The fashion-forward and millennial-friendly brand will be rolled out across 35 stores of PNG Jewellers in a shop-in-shop model, an e-commerce store, and exclusive boutiques. The brand aims to create a ₹100 crore silver and semi-fine fashion jewellery business in three years’ time.
The company said silver jewellery has come back in vogue in a big wave across the globe as well as in India. The Silvostyle brand will focus on showcasing bold, edgy, young and trendy designs created through leading edge innovations in jewellery manufacturing at pocket-friendly prices aimed at millennials and Gen-Z.
Product categories like necklaces, pendant sets, stackable rings, bracelets, charms, earrings etc. will be a part of the product mix adorned with precious as well as semi-precious stones. Collections rolled out by the brand will be in sync with fashion trends prevalent around the world.
Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “We are looking forward to rolling out these new products across all PNG Jewellers stores in India, Dubai and USA. Silver as a category is in great demand and we believe we have the right product to meet the market needs of today.”