Silvostyle by PNG inaugurated its second stand-alone boutique at Phoenix Marketcity, Pune following the resounding success of its flagship store in Aundh. The 500 sq ft store marks the brand’s first entry into a mall setting in the city.
The silver jewellery brand is poised to expand across various urban landscapes in India with 15 meticulously curated stores planned by the end of 2023-24, including both self-owned and franchise-owned establishments. The brand records an annual revenue of ₹20 crores, and has set an ambitious target of achieving ₹100 crores within the next three years.
Dr. Saurabh Gadgil, MD of PNG Jewellers, stated, “We are elated to extend Silvostyle by PNG’s offerings to the melting pot of Viman Nagar and Pune’s premier retail destination, Phoenix Marketcity. This new store is a captivating sanctuary for our young patrons, offering an immersive experience that seamlessly merges design, craftsmanship, style and passion. Our commitment to democratising jewellery remains unwavering, and this new collection is a testimony to that resolve. All five stellar collections – Derya, Devi, Daysha, GoDark, and LiteMe – are here for our customer’s festive shopping needs.