Real Love, Real Diamonds: A Valentine’s Day Choice

jewellery magazine

This Valentine’s Day, love takes many forms—romantic, self-love, and familial bonds—but one sentiment remains unchanged: the desire to celebrate it meaningfully. As couples and individuals seek the perfect expression of love, mined natural diamonds emerge as the ultimate symbol of commitment, uniqueness, and lasting value.

Today, on the occasion of Valentine’s Day, couples are going the extra mile to plan the perfect celebration. Whether it’s a romantic lunch, a candlelit dinner, or a night out, one element remains constant—the gift, a true reflection of one’s love and commitment.

For many, a natural diamond is the ultimate symbol of enduring love. “Every woman dreams of receiving an eternal token of unwavering affection,” says Shipra Sharma (name changed), a 26-year-old Delhiite who works in the travel & tourism sector. “A real diamond speaks of permanence, while anything less feels like a stand-in for the real thing.”

 

Valentine Day’s collection from Zoori by Hazoorilal Legacy

Mumbai-based Sonam Simpatwar, a 33-year-old bank employee who has been in a relationship for three years, echoes this sentiment: “A natural diamond reveals whether you are true love or just a substitute.” The debate between real diamonds and lab-growns has never been more relevant, especially when love and commitment are at stake.

Even in marriages, the choice of a diamond holds meaning. Kolkata’s Sneha Halder, who works in the fashion & beauty industry shares, “My in-laws gave me a lab-grown diamond on my wedding day, while my parents gifted me a real one. Subconsciously, I have never forgiven my in-laws for giving me a substitute instead of the real thing.”

For Gen Z, the uniqueness of a natural diamond mirrors the individuality of relationships. “No two real diamonds are alike, just like no two love stories are the same,” says Bangalore’s Anuya Bharatan (name changed), a 27-year-old software engineer. “A genuine diamond is as rare and special as true love itself.”

Hyderabad-based Sriya Reddy (name changed), an employee in a retail mall, adds, “A woman leaves her home, embraces a new family, and builds a life with her partner. Shouldn’t she be honoured with something as invaluable and irreplaceable as a real diamond?”

But love isn’t just about romantic relationships. Ahmedabad’s Daya Patel, 30, a woman  entrepreneur in the food sector,  is redefining Valentine’s Day on her own terms: “This year, I choose to celebrate myself. I’m gifting myself a real diamond—a timeless symbol of my strength, achievements, and self-worth. This diamond will be a reminder of everything I have worked for and the brilliance I carry within.”

So, whether you’re celebrating your partner or yourself, let this Valentine’s Day be a testament to real, lasting love—because when it comes to expressing true affection, only the real deal will do.

Subscribe to our Newsletter

Discover the latest collections, news, and exclusive launches from us.