Senco Gold & Diamonds has expanded its retail footprint in North Bengal with the launch of its third store in Siliguri under its House of Senco format. Located at City Centre Siliguri in Matigara, the new outlet brings together the company’s flagship jewellery collections alongside its specialised brands Everlite, Aham and Sennes under one roof.
Spread across approximately 581 sq ft, the store offers gold, diamond and platinum jewellery, along with Everlite’s everyday fine jewellery, Aham’s men’s jewellery and Sennes’ lab-grown diamond collections. Customers can also choose from jewellery in 9k, 14k and 18k, catering to everyday wear, gifting and occasion-based purchases.
Suvankar Sen, MD & CEO, Senco Gold Ltd., said, “We are delighted to further expand our presence in Siliguri with the launch of our third store in the city. Siliguri continues to be an important market for us, driven by strong consumer trust in the Senco brand and growing demand across jewellery segments.” He added that the House of Senco format reflects the company’s strategy of bringing multiple brands together to offer customers greater choice while strengthening its core jewellery business.
With the new opening, Senco now operates 81 stores across West Bengal, including three in Siliguri. Nationwide, the retailer has 198+ showrooms across 17 states, along with two international stores in Dubai.