Signet Jewelers has acquired Rocksbox, a jewellery rental subscription platform, to connect with next-generation jewellery customers. With jewellery rental subscription, Signet will tap into a highly engaged customer base, generate a new revenue stream, and bring yet another capability into its connected-commerce strategy, the company noted.
“I’m delighted to welcome the talented Rocksbox team to our Signet family and am confident this union will generate exciting opportunities to accelerate our growth in services and reach new customers,” said Signet CEO Virginia C. Drosos.
“Under CEO Meaghan Rose’s leadership, Rocksbox has revolutionised the jewellery rental subscription marketplace by delivering personalised, online and data-driven customer experiences for jewellery lovers who prioritise fashion, online convenience and sustainability. We look forward to bringing Rocksbox’s outstanding services to more customers, and to introducing those new customers to the balance of Signet’s banners.”
Launched in 2012, Rocksbox invites monthly members to rent and swap exclusive and designer jewellery styles, using its intuitive online platform. Today, the company’s growing customer base consists of women who are stylish and tech savvy. Rocksbox ensures customers have the latest trending jewellery at an affordable price point while also delivering sustainability benefits as items are circulated and re-used throughout the marketplace.
“We are excited to join Signet and to play an important role in its purpose-driven growth strategy – Inspiring Brilliance – while also taking the company we’ve so passionately grown to an entirely new level,” said Meaghan Rose, founder and CEO of Rocksbox.