Silver Spotlighted At IIJS Signature

A special segment at IIJS Signature has been dedicated to the silver jewellery manufacturers. The section features an assortment of beautifully carved silver artefacts, idols, temples, and jewellery for pret and bridal wear


Abhishek Shah of Nine Sil Jewellery said, “Keeping in mind the trend and taste of current generations, we are showcasing a wide range of 925 silver products, including the dancing pendant stone, kadas, rings, rose gold plated silver sets, unity pendants and more. Our buyers from across India are interested in seeking these lines.” To boost exports, Shah believes that it is crucial to have more buyer-seller meets for silver in India as well as in key cities like New York, London, and Los Angeles, to promote Indian exporters. ‘Indian silver jewellery exporters have a strong design database supported by high tech manufacturing operations. Demand for silver jewellery more than doubled in FY20, and this indicates that we must ramp up silver jewellery production to compete with China and Thailand, the other two big manufacturers.

Abhineet Boochra, CoFounder, Sangeeta Boochra, informed, “The show has been good, and we have received buyers from various tier 3 cities. We are happy with the response, and above all, buyers are very excited as the show is happening after two years in Mumbai! Our silver jewellery with inlay work and two-tone gold plating is getting a good response. Silver lines with pearls are also popular. We are happy that GJEPC has dedicated a silver zone as this helps buyers spot us immediately.”

Big price ticket artefacts in silver and two-tone silver also received many queries. Rahul Mehta, Managing Director, Silver Emporium, said that their new two-tone gold and silver artefacts were in demand.

Ashish Jain, Owner of Purple, said that they are a Bengalurubased 8-year-old company dealing in silver jewellery, artefacts, and gold jewellery. At the show, they showcased some exquisite swords featuring Dashavatar story board of Lord Vishnu’s incarnations, carved temples with idols, and more.

“Silver is the new gold,” said Jain, adding “a lot of our jewellery and artefacts are handcrafted and casted. We have received a few new buyers, but our regular customers are missing. We have, however, never missed exhibiting at IIJS as it helps us connect with the industry leaders.”

Pawan Agarwal, Owner, Pawan & Co, Jaipur, “We are traders and manufacturers of silver jewellery and we also import from Thailand. Our clients are across India. Fortunately, the silver market is booming.”

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