Upmarket jeweller Tiffany & Co. will take an unprecedented step in diamond traceability by sharing the full craftsmanship journey of its newly sourced, individually registered diamonds (0.18 carat or larger), starting this October.
Disclosing the country where each stone is crafted and set in jewellery marks an industry first. This follows the 2019 announcement that Tiffany would become the first global luxury jeweller to provide the provenance (region or countries of origin) of its individually registered diamonds.
“Today we advance our commitment to diamond traceability one step further,” said Anisa Kamadoli Costa, chief sustainability officer, Tiffany & Co. “Our customers deserve to know that a Tiffany diamond was sourced with the highest standards, not only in quality but also in social and environmental responsibility. We believe that diamond traceability is the best means to ensure both.”
A diamond’s region or countries of origin, along with where it was cut and polished, graded and quality assured, as well as set in jewellery, will be shared with Tiffany customers for each newly sourced, individually registered diamond. This information will be available from any sales professional as well as printed on the Tiffany Diamond Certificate.
Caption: © Tiffany & Co.