Virtual Silver Pavilion Launched To Tap Pent-up Jewellery Demand

Silver Promotion Service (SPS), an arm of the Silver Institute, announced the launch of its all-new Virtual Silver Pavilion — on 25th August. Members of the jewellery trade can browse the latest designs from leading silver brands and gain access to information and trends, all from the safety and comfort of their own desk. Inspired by recent consumer research identifying pent-up demand for jewellery, as well as robust purchase intention for silver jewellery specifically, this digital platform will showcase “must-have” new silver styles available for immediate purchase and shipping. The pandemic-related cancellations of 2020 trade shows, coupled with the recent “Silver Linings” research confirming consumer purchase intention for silver jewellery, inspired SPS to create a digital platform for Savor Silver brands to showcase their newest designs to retailers and press. Buyers can peruse the look book to discover a wide array of silver jewellery styles for multiple purchase occasions from holiday, to bridal, to self-purchase. Recent MVI consumer research confirmed that 50% of the survey respondents who were planning to buy “just because” indicated that the jewellery they purchased would be silver. Now is the time for retailers to stock up on silver jewelry designs and get insights and information to capitalise on the confirmed pent-up demand.

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