Zoya, the luxury jewellery brand from the House of Tata, said its new Aeterna collection positions the brand’s industry leadership in design innovation with two new patented stone cuts. The collection of 40 pieces traces inspiration from ancient symbols of sacred geometry which have captivated artists and philosophers across cultures and through the ages.
The visual language of this landmark collection juxtaposes a feminine palette in amethyst, pink sapphire, morganites and rose gold with strong abstract design to deliver a collection that is lively and stylish. Zoya’s Aeterna is designed for versatility and transcends looks suited for both day and evening wear.
Amanpreet Ahluwalia, Business Head, Zoya, said, “At Zoya we have always believed that when a woman embarks on the journey of reconnecting with herself, she starts to feel truly alive. As a woman myself, I felt it was important to tell the story of the divine feminine energy that is inherent in us all. It’s a very special collection, inspired by the source code for women, a beacon for our soul journeys. Versatile and immensely wearable, Zoya’s Aeterna is a beautifully crafted, powerful talisman, a lovely reminder of this elemental power within. Every piece in this collection is as worthy of being cherished as the woman who wears it.”
Two patents for the adaptations in the cuts of platonic solids form the highlight of this collection. Zoya’s atelier achieves the complex and challenging task of cutting the finest of amethysts with extreme precision into never-been-seen-before forms of icosahedron and dodecahedron, while ensuring optimal stone visibility and exciting light reflection from different perspectives. The setting of these special cuts is also complex and underscores Zoya’s unparalleled mastery in delivering exceptional design by drawing on the best of tradition and cutting-edge technology. Revathi Kant, Chief Design Officer, Titan Company Limited, added, “Zoya has built a reputation for redefining the way fine jewellery is perceived in India. With Aeterna, Zoya continues to demonstrate its leadership in design innovation, with unconventional, patented cuts that deliver a very modern form to the jewellery, with clean lines and edgy geometry. The collection is designed to dress up your daily wear and offers endless versatility in styling as it can be stacked or worn individually. With complex construction Aeterna is a lively meaningful collection which is extremely stylish.”