Signet Jewelers announced the expanded rollout of a new fine jewellery rental program for special occasions and weddings through a partnership of two of its leading banners, Zales and Rocksbox. For the first time across its banners, Signet is offering consumers the opportunity to enjoy a fine jewellery experience through its innovative rental service.
This new rental program, available by appointment exclusively at select Zales stores, is tailored to provide an affordable fine jewellery option for special occasions for renters including brides, wedding parties, and those looking to make a statement for special occasions, celebrations, and more.
Using Rocksbox rental technology, customers will be able to try a range of luxury jewellery options before purchasing a piece for their personal collection. The Zales x Rocksbox Fine Jewelry Rental program has its own assortment – designed exclusively for rental – fashioned in 10-karat white gold and handset with lab-created diamonds. There is also a digital look book that enables customers to browse the jewellery assortment online ahead of their appointment.
The Zales x Rocksbox Fine Jewelry Rental Program is now available at 50 Zales stores nationwide and is powered by Rocksbox’s rental expertise. The exclusive collection of 36 pieces includes necklaces, earrings, bracelets, and rings. Customers can rent jewelry for 14 days for 5% of the purchase price. They also have the option to purchase anything they rent and can apply the associated rental fee to purchase the item. The purchase price range of the rental jewelry is $1,000 to $10,000.
Kecia Caffie, President, Zales, noted, “The Zales x Rocksbox Fine Jewelry Rental program is a milestone launch as we come together with Rocksbox to offer customers a try-before-you-buy rental experience coupled with the fine jewellery that our Statement Maker customers have come to expect from Zales, offering them additional opportunities to fully express themselves and capture their dream look.”