Jitender Jain, CEO of KGK Group, shares his optimism for the event, expecting it to rejuvenate the market and set the stage for a successful year ahead.
Tell us about KGK’s preparations for IIJS Premiere. Are you unveiling unique collections? If yes, please shed some light on it, for instance, techniques used, R&D involved, preparation time, etc.
Our preparations for the upcoming exhibition are in full swing. We have been using our time productively, focusing on creating new collections and conducting ongoing research and development from past few months. As we stand on the cusp of a new season, we at KGK are gearing up for an extraordinary unveiling of our latest collections featuring exquisite, coloured stones and intricately designed necklace sets, alongside a few opulent, unique diamond-oriented pieces. We believe these pieces will stand out for their elegance and distinctiveness.
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What are your expectations from the show?
We are optimistic for the upcoming IIJS Premiere ’24 and are truly excited about the opportunities it presents. This event will not only allow us to showcase our latest collections but also to connect directly with our valued customers and industry peers. Overall, we believe the show will mark a pivotal moment in reinvigorating the market and setting the stage for a prosperous year ahead.
Which are your strong regions domestically and which are your top export markets? Are you expecting to tap newer regions at IIJS?
We have a significant presence across India and in the export market, we are well-established in the USA, Middle East and Europe. At the upcoming IIJS, we are eager to explore new regions and engage with potential customers who align with our vision, terms and goals.
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Since how long have you been participating in IIJS and how much has it contributed to making your company grow?
We have been participating in IIJS since the exhibition first started. The exposure and opportunities gained from these events have significantly contributed to our brand’s recognition and overall growth trajectory so far. Through these exhibitions, we’ve expanded our market presence, established valuable goodwill, been able to connect/engage with industry professionals & customers from around the world.
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In the current business environment, what significance does IIJS Premiere hold for your company?
IIJS has always been an important part of our annual calendar. We all are excited about the opportunity that lies ahead as we will unveil our new collections. This exhibition platform is very crucial for us and definitely holds significant importance for our business and future vision. I am positive that this exhibition will generate strong and impactful sales, and I believe it will be a catalyst for renewed market growth.