The 3rd batch of the Exporter Mentorship Programme (EMP) organised by GJEPC began its one-week Familiarisation Program (FAM) with a power-packed Day 1, blending expert knowledge with practical exposure.
The Day 1 activities included:
- Industry Interaction: The programme opened with an insightful session by Mr. Ajay Pandey, Retail & Branding Expert, who shared lessons from over three decades in the luxury jewellery industry. Having successfully steered 500+ retail formats and launched multiple jewellery brands across global markets, Mr. Pandey offered valuable strategies on driving return on equity (ROE), scaling businesses, and building brand excellence. An interactive Q&A session allowed participants to address real-world business challenges.
- Market Tour: Delegates then toured Ithra Hind Plaza, exploring its infrastructure and business potential, followed by a visit to the traditional Gold Centre Building. Acting as mystery shoppers, participants studied pricing dynamics across gold and diamond segments and observed customer behaviour, noting that tourism remains the primary driver of demand in traditional markets.
- Retail Hub Visit: The day wrapped up with a cab tour of the New Gold Souq Extension, where participants were introduced to upcoming retail and office opportunities within the larger Ithra project.
With the 3rd batch underway, the initiative continues to provide exporters with immersive learning, industry insights, and on-ground exposure to global jewellery markets.