Kalyan Jewellers has appointed Bollywood actor Sara Ali Khan as its new brand ambassador, expanding its roster of celebrity faces that already includes Amitabh Bachchan and Katrina Kaif. The move is aimed at strengthening the jewellery retailer’s appeal among younger consumers while reinforcing its brand positioning across India and international markets.
The company said Sara Ali Khan will feature in upcoming integrated marketing campaigns spanning television, digital, print, outdoor and in-store platforms, showcasing Kalyan Jewellers’ jewellery collections for various occasions.
Announcing the partnership, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “At Kalyan Jewellers, we celebrate the values, relationships and milestones that jewellery comes to represent in people’s lives. Sara embodies a refreshing balance of confidence and authenticity. She represents a new generation of Indian women who are intellectually curious, culturally rooted and unapologetically themselves. That makes her a natural fit for Kalyan Jewellers and the values we have stood for over the years. We are delighted to welcome her to the Kalyan family and look forward to a meaningful association.”
Founded in 1993, Kalyan Jewellers operates an extensive retail network across India, the Middle East, the US and the UK.