A Legacy of Four Generations: Vama Fine Jewels’ Journey to Excellence

jewellery magazine

Vama Fine Jewels blends a rich four-generation legacy with modern craftsmanship. Specialising in fine, handcrafted diamond jewellery, the brand’s design philosophy marries tradition with innovation, catering to discerning clients across India while exploring new horizons internationally.

Chintan Sakaria, Co-Founder, Vama Fine Jewels, talks about how the IIJS platform has helped the company establish its pan-India presence.

Could you share the story behind the founding of Vama Fine Jewels?

Vama Fine Jewels was founded in 2013 by my brother, Prasidh, and me. The name “Vama” holds special significance—it is derived from the name of Goddess Lakshmi, symbolising prosperity,  as well as being the name of the first child in our family. We are proud to be a fourth-generation family of jewellers, with a rich legacy in jewellery crafts. Drawing on the wisdom and expertise passed down through the generations, we have combined traditional craftsmanship with modern techniques to specialise in the creation of fine, handcrafted diamond jewellery.

How has Vama Fine Jewels evolved since then, and what have been some of the defining moments in the brand’s journey so far?

Since its establishment, our company has grown from a small team to a core group of 19 members. We’ve expanded from working with one factory to collaborating with 12 dedicated manufacturing units, exclusively focused on our creations.

How would you describe Vama Fine Jewels’ design philosophy?

Our design philosophy is centred on creativity and quality. We craft pieces that are timeless but with a modern twist – reflecting the aesthetic of our clients. Our commitment to excellence has helped us build strong, trusting relationships with our clients over the years. We prioritise efficiency, ensuring every piece is created with precision by our team and factory partners.

This balance of tradition and innovation allows us to stay true to our heritage while evolving with the industry.

Diamond-embellished cocktail ring. By Vama Fine Jewels

Which are your key markets for Vama Fine Jewels, and how has this focus changed over the years?

We serve a diverse clientele across India, including key markets like New Delhi, Gurgaon, Punjab, Rajasthan, Maharashtra, Bengaluru, and Hyderabad.

While our primary focus has been the domestic market, we are also exploring opportunities to expand internationally.

Since when have you been participating in IIJS, and what makes this event unique for high-end jewellery brands like Vama Fine Jewels?

We have been participating in the IIJS shows since 2016, and these shows have provided us with a valuable platform to introduce our work to an audience that appreciates artistry.

Over the years, we’ve seen returning clients eager for more, as well as new visitors keen to start collaborations. Both IIJS Premiere and Signature have been instrumental in developing meaningful connections, promoting genuine buyer relationships, and driving growth for our brand.

Diamond-studded chandeliers. By Vama Fine Jewels

As a member of the Select Club at IIJS, how does it enhance your presence among top-tier brands?

Being a member of the Select Club at IIJS is a remarkable distinction for us. It serves as an exclusive platform, showcasing top-tier jewellery brands to buyers and enhancing our visibility among industry leaders. As a proud member of this high-end category, it underscores our commitment to excellence and positions us alongside the finest in the industry. We look forward to continuing our participation in future shows and maintaining our presence in this prestigious club. 

Could you share insights into the new collections Vama Fine Jewels will be displaying at IIJS Signature this year?

At IIJS Signature 2025, we are excited to present our new collection, ‘Advay by Vama’. Building on the success of our launch in 2023, which featured 40 signature pieces inspired by exotic insects and flowers—elements that have long been cherished in the jewellery industry—we are expanding the collection with three times the number of pieces this year. The new designs incorporate stunning gemstones and introduce an exclusive range of the thinnest rose-cut jewellery, which elevates the collection with a delicate yet striking aesthetic. Each piece reflects our commitment to innovation and craftsmanship.

A fine choker decorated with diamond-studded motifs. By Vama Fine Jewels

High-end jewellery demands intricate craftsmanship and innovation. How do you integrate these aspects into your latest designs, and what materials or techniques are you exploring in the current collection?

At Vama Fine Jewels, we’re navigating a market with fluctuating and competitive pricing, which presents a valuable challenge in understanding the need of the hour and what our clients truly want.

To address this, our team has worked tirelessly to create standout pieces in various sizes and modern forms using colour gemstones. We’ve also fine-tuned the way we synchronise our designs, ensuring each piece undergoes a rigorous quality check, supported by a stronger and efficient quality control department. This approach ensures that our collections not only meet but exceed the expectations of our clients.

How does Vama Fine Jewels stay ahead and cater to the tastes of the modern buyer?

As fourth-generation jewellers, we’ve always prioritised building strong, collaborative relationships with our clients. By closely understanding their needs through feedback from their sales teams, we ensure our collections align with the preferences of today’s buyers. With market conditions looking favourable for all stakeholders—buyers, retailers, and end customers—we’ve made sure our dedicated team stays in tune with modern trends.

Your views on the outlook of natural diamonds vis a vis lab grown.

Natural diamonds are here to stay, with their rarity and emotional significance unmatched by lab-grown alternatives. While lab-grown diamonds have gained attention, particularly among Gen Z, due to their lower price and ability to replicate the look of natural diamonds, they still lack the unique essence and history that come with mined stones.

As Serena Williams said, “Pressure makes diamonds, and we thrive under pressure.” Just as natural diamonds form under immense pressure over time, their true value lies in their authenticity and enduring beauty, qualities that lab-grown diamonds have yet to replicate fully.

 

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