The AVR Group was founded by shri A V Ramachandran Chettiar who was succeeded by his son shri A R Balakrishnan Chettiar and currently Mr. AB Sudarsanam, a popular philanthropist is the Chairman. He is ably assisted by his son Mr. A B S Sanjjay, a young, dynamic and a creative individual who is the Managing Director of the firm and backed strongly by joint managing director Mrs. Saumyha Sanjjay and 5th generation entrepreneurs Mr. AVR Siddhanth & Mr. AVR Sree Smaran. The AVR Swarna Mahal Group is well recognized for its efforts towards community development and social service. The legacy of AVR Swarna Mahal stems from its traditions over the 9 decades. Handed down over five generations, they have earned a respected position among competitors as well as the trust and loyalty of customers. Today, AVR Swarna Mahal is well-known for reasonable pricing, pure 916 quality, workmanship, design and service.
CSR Initiatives
The AVR Swarna Mahal Jewelry Pvt. Ltd. strongly believes that an organization should make decisions based not only on financial factors but also on the social and environmental consequences. Therefore, it is the core corporate responsibility of the company to practice its company’s values through its commitment to grow in a socially and environmentally responsible way. The company constantly strives to ensure strong corporate culture which emphasizes integrating CSR values with business objectives. It entails having business policies that are ethical, equitable, environmentally conscious, gender-sensitive, and sensitive towards the differently-abled.
Installing plastic bottle recycling machine at Salem bus terminal:
People who care about environment and health have been worried about how to dispose of plastic once it’s been used. It can take up to 700 years for just one plastic bottle to break down in a process called biodegrading. Throwing away plastic also hurts the environment in other ways. For the disposal of the plastic waste, AVR Swarna Mahal has installed plastic bottle recycling machines at Salem bus terminal. Whoever puts their empty plastic bottle in the machine will get RO drinking water, mobile phone charging facility and some coupons for free. This has reduced the pet bottle garbage in a massive way.
Water purification RO plant installed at Salem bus terminal:
The Salem bus terminals one of the busiest bus terminals in Salem with an overall capacity of one lakh passengers daily. Drinking water is the main problem faced here. So, AVR Swarna Mahal has installed an RO plant with a capacity of 1,500 litres. This project has been a huge success and people are availing the services for the past four years.
Bus terminal wall beautification:
The walls of the bus terminal in Salem were damaged and untidy. AVR Swarna Mahal helped in rectifying the walls and also carried out artistic drawings of natural sceneries on the walls with the help of Salem City Municipal Corporation. After the completion of the project, it drew a lot of praise by everyone. This is the first of its kind programme in cities like Salem, Attur and Kallakurichi.
Automated sweeping, cleaning and maintenance of bus terminal:
With the Swachh Bharat campaign, cleanliness is becoming an important factor for the betterment of our nation. Paan-stained walls, paper, plastic litter, smelly corners and dirty sitting areas are a common sight at bus terminals, caused by heavy footfall. With this in mind, AVR Swarna Mahal took up the responsibility of cleaning and maintenance of eight bus terminals (Salem, Tharamangalam, Attur, Kalakurichi, Mettur, Dharmapuri Krishnagiri & Tirupattur) in Tamil Nadu. To support the cause, they have provided automatic sweeping machine for the Salem bus terminal. The machine helps in easy and time-efficient cleaning of bus bays and roads, thus reducing human efforts. Today, the bus terminals are clean and litter free. The waiting room and the offices are spick and span. The parking lot is free of stagnant water, leaky pipes, litter and grime.
Construction of traffic roundabout and maintenance:
To ease traffic congestion in the crowded areas of Salem, AVR Swarna Mahal has built eight such roundabouts (Salem-4, Yercaud-1, Mettur-2 & Erode-1) and installed many barricades, which have been given to traffic police on a regular basis.
Beautification of school walls:
In government schools lacking in facilities, AVR Swarna Mahal has constructed walls and made art paintings on them. This has been carried out in Government Girls HR Sec School in Salem and Kallakurichi.
Construction of bus shelter:
AVR Swarna Mahal has constructed four bus shelters in Dharmapuri and Mettur for the ease of public at large.
Providing financial help for education:
Education is a core part of AVR Swarna Mahal’s mission to help solve society’s toughest problems. So the company provides financial help to the deserving young minds coming from weaker economic backgrounds.
Distribution of laptops:
AVR Swarna Mahal has distributed laptops for aspiring student who have not been able to afford the same, in collaboration with Ladies Circle India by leveraging the project and contributing 50% of the cost.
Covid Relief Services:
The management donated Rs. 30 Lakhs towards the CM welfare fund and they are also part of establishing 500 beds with oxygen support in Salem Steel Plant for Covid Patients. They have also made contribution from the sales generated during Akshaya Tritiya time for Covid relief services.
We strongly believe that an organization should make decisions based not only
–Mr AB Sudarsanam
on financial factors but also on the social and environmental consequences.