De Beers and Blue Nile unveiled Ten/Ten, a new programme that brings together ten of the most inspiring and innovative independent designers working today. The project, which challenged designers to re-envision the iconic symbol of love and commitment for a new generation of couples, offers a provenance-based collection using diamonds ethically and sustainably sourced in Botswana.
The accessibly priced, limited-edition collection of 100 rings will be sold exclusively on Blue Nile, and the collection will drop in January 2021. Each designer has created one ring design, which will be made in an edition of ten. All will feature responsibly sourced natural diamonds below one carat.
The Ten/Ten concept was conceived to support independent designers, as well as to tell the story of Botswana’s diamonds.
“Diamonds are a wonder of the natural world – rare, distinctive and never two the same. The natural diamond engagement ring is iconic, a classic and timeless expression of the deepest commitment between two people. With Ten/Ten, we are offering a fresh take on how this symbol is still essentially meaningful for couples today,” said Stephen Lussier, De Beers Executive Vice President of Consumer Markets.
The participating brands are: Almasika, Aurora Lopez Mejia, Bea Bongiasca, Harwell Godfrey, Lola Fenhirst, Marla Aaron, Michelle Fantaci, Platt Boutique, Pamela Love and Wwake.
“We’re excited to introduce a new group of consumers to exceptional design from some of the most inspiring and diverse jewellery designers working today,” said Sean Kell, CEO of Blue Nile. “Collections like Ten/Ten offer a reinvented, fresh and relevant take on the traditional diamond engagement ring and prove it’s possible to find handcrafted and exquisite fine jewellery at an incredible value.”
Caption: The ten designers whose limited-edition collection of 100 rings will be sold exclusively via Blue Nile in January 2021. Photo credit: Blue Nile