Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has appointed Indian cricketer Smriti Mandhana as its new brand ambassador. She joins actor Shah Rukh Khan as the face of the brand as Candere looks to strengthen its appeal among younger consumers.
Mandhana, one of India’s leading women cricketers, will feature in the brand’s upcoming campaigns. Her appointment comes as Candere continues to expand its retail presence and position itself in the everyday jewellery segment.
Ramesh Kalyanaraman, Director, Candere, said, “Smriti Mandhana’s influence extends far beyond the cricket field. She represents a generation that values ambition, authenticity and confidence. As Candere continues to grow as a lifestyle jewellery brand, Smriti’s association will help us deepen our connect with audiences across the country.”
Commenting on the partnership, Mandhana said, “I’m delighted to associate with Candere, a brand that truly understands the style sensibilities of today’s consumers. For me, jewellery isn’t something that’s reserved for special occasions; it’s something I wear every day. Candere’s contemporary designs fit effortlessly into that mindset.”
Candere currently operates more than 130 retail stores across India through an omnichannel model backed by Kalyan Jewellers.