CaratLane Launches Functionality-led Jewellery Competition

CaratLane unveiled its Designathon jewellery competition to crowdsource solutions to the common functional challenges faced by jewellery designers and consumers. Open to professionals from all creative fields, Designathon focuses on solving technical problems, where aesthetics would be secondary to the selection process, it noted.

The top three competition winners stand a chance to win cash prizes of Rs.75,000, Rs.50,000, and Rs.35,000 respectively. Every finalist chosen for both CaratLane and its silver sub-brand Shaya, will receive a royalty for their design for a year along with recognition on the company’s website and social media.

“At CaratLane we wish to create a world of fine jewellery that is accessible to the customers and also gives them equal opportunity to the upcoming talent within the design industry. With this thought as the basis of our work, we have created India’s first ever functionality-led global jewellery design competition. The problem statements proposed to the participants stem from deep consumer insights that we have collected over the years. The solutions we receive will be game changers and break many barriers of doubts that we have while buying jewellery,” said Mithun Sacheti, Founder and MD, CaratLane. Participants are requested to submit their entries before 28th April, 2021, by visiting https://designathon.caratlane.com

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