Chinastone, a Bangkok-based manufacturer of high-precision, machine-cut natural gemstones, signed an agreement with Gembridge for exclusive digital sales on the trading platform. According to Gembridge, the move is expected to boost e-commerce to the global small and medium enterprise (SME) market.
Chinastone’s clients include the world’s leading luxury jewellery and watch brands, independent line jewellers and watch manufacturers, who rely on its comprehensive range of melee-sized calibrated natural coloured gemstones and Chinastone’s real-time availability of over 20 million stones.
Gembridge will be sole manager of Chinastone’s digital marketing and sales channel, focused on the global SME market, which currently accounts for a significant portion of Chinastone’s $59.2 million annual turnover.
“We’re excited to collaborate with Gembridge and provide exclusive promotions. The platform will enable customers easy access to a consistent supply of high-calibrated gemstones that are colour- and quality-assured by our professionals,” said Chinastone Founder Li Chongjie.
“Chinastone has chosen Gembridge as its exclusive digital marketing and sales channel partner worldwide on the strength of Gembridge’s Shopfront service, which delivers an end-to-end e-commerce solution tailor-made for the coloured gemstone market,” said Gembridge CEO Nick Marrett.
Gembridge will earn commission for Chinastone sales on its platform.