De Beers Forevermark launched its collections at the Jammu-based jeweller Fortofino’s Channi Himmat store, in the presence of Bollywood actress Juhi Chawla. The brands also celebrated the one-year anniversary of their store at Talab Tillo.
Amit Pratihari, Vice President, De Beers Forevermark, said, “The store at Talab Tillo has been doing well over the past year and we are extremely happy to launch this new store at Channi Himmat which is validation that the people of Jammu appreciate the rarity of De Beers Forevermark diamonds. Moreover, we only associate with partners who share our common vision of trust and authenticity thus our synergy with Fortofino is unparalleled.”
Sanjeev Saraf, CMD, Fortofino, added, “We are delighted to launch the De Beers Forevermark collections at our store in Channi Himmat. Fortofino is the only brand to offer global designs to customers at all our stores in Jammu. Through this partnership with De Beers Forevermark, we look forward to revolutionizing the diamond market in Jammu by offering responsibly sourced natural diamonds in unique global designs.”