De Beers’ Lightbox Names Antoine Borde As CEO

Lightbox announced the appointment of Antoine Borde as Chief Executive Officer of the company effective immediately. Borde brings a wealth of experience in marketing, product innovation and digital commerce in consumer-focused businesses, the company said.

Most recently, Borde was the Global Ecommerce Vice President at Danone Group, the French multinational food-products corporation. Prior to that, he served as Senior Vice President for Ecommerce and Digital Transformation at Coty Luxury, following 12 years at L’Oréal where he led the eCommerce acceleration and several senior marketing roles.

Marc Jacheet, Chief Executive Officer of De Beers Brands, said, “We are extremely pleased to welcome Antoine as the new CEO of Lightbox. His record of accomplishments and experience managing within global brand environments make him the ideal fit to advance the Lightbox strategy and reinforce its position as the pre-eminent lab-grown diamond brand. Antoine is an innovator and an expert in digital commerce transformation, and we are confident he can continue to develop the brand’s full potential and drive long-term growth.”

Antoine Borde said, “It is a privilege to work with an industry leader that has shaped the space through innovation and transparency. I believe there is a tremendous opportunity for us to grow an entirely new market in the accessible, fashion jewellery category, and I look forward to helping Lightbox continue to progress the future of lab-grown diamonds.”

Borde will be based out of the Lightbox headquarters in London. He has a Master of Business Administration degree from the Kellogg School of Management at Northwestern University.

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